BRIEF: Create a digital animation to be projected on the ceiling of the elevators, teasing the event to attendees on their way up.
DETAILS: This project was shown inside the elevator ride to an after-hours party, hosted at the Top of The Rock in Rockefeller Center. The elevator itself has a glass ceiling, on which the animation was projected. As viewers travelled to the top floor, a colorfully-lit elevator shaft interacted with the animation.
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