Bloomberg "Behind The Logo"

Added June 1st, 2008 by admin
Filed Under Motion, Motion Graphics

BRIEF: Create a whimsical animation to visually convey the reasons for the new company logo.

DETAILS: This project was a blast to work on. Presented as a VH1 ‘Behind the Music’ type of piece, this animation explained the reasoning behind the switch to the new Bloomberg logo. As Bloomberg was transitioning to this newer, slimmer logo, it became evident that employees would need some extra help appreciating the subtle changes.

I was asked to create an animation to be shown for employees and their weekly Monday Meeting. The visuals were hand-drawn, colored in Adobe Photoshop, and edited using Adobe After Effects.

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