BRIEF: Design an extensive campaign encouraging employees to upgrade their personal company profile through the internal FON system.
DETAILS: This was one of those once in a lifetime projects that I’m still not sure how it got greenlit. I was approached to come up with an entire campaign, across all forms of media, all done in a comic book style. The idea was to create a visual campaign that had never been done internally before, and since it would be so different, it would therefore have a strong impact and be memorable.
Luckily, I had pretty much free reign to develop the campaign as I saw fit. It seemed as if no idea was offlimits. I was able to include portraits of the board of directors, life-sized elevator vinyl graphics, wall-projected animations featuring cartoons of over 50 employees… you name it!
Shown here for portfolio purposes only.
Produced April 2011